If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to...
Archive - October 25, 2020
The Entrepreneur AfricaReimagining Cost Structures
As much as we’d like to, as professionals, we simply cannot put resources and time into everything. Instead, we have to prioritize what to improve or pursue carefully based on our own morals, risk tolerance, and outside...
KEY TRENDS SHAPING THE FUTURE OF THE CONSUMER GOODS INDUSTRY
2020 has been a very dramatic year in several ways, and its peculiarities have had an impact on the consumer goods industry as well. Whether you’re an investor or entrepreneur, here are three trends to watch out for as...
ESSENTIAL ELEMENTS NEEDED TO SUCCESSFULLY PIVOT YOUR BUSINESS
Companies looking at changing their models to adapt to the crisis have been using the term “pivoting” extensively. We already know that a pivot is a hinge point that allows you to exert less force to move a...
4 SIGNS TO KEEP YOUR ENTERPRISE HEALTHY
Building a winning business is hard, but sometimes it’s difficult to tell if things are harder than they need to be. It’s like you are in a long-distance bicycle race, and you find yourself pumping along as fast as you...