The Entrepreneur Africa Magazine

Reimagining Cost Structures

As much as we’d like to, as professionals, we simply cannot put resources and time into everything. Instead, we have to prioritize what to improve or pursue carefully based on our own morals, risk tolerance...

KEY TRENDS SHAPING THE FUTURE OF THE CONSUMER GOODS INDUSTRY

2020 has been a very dramatic year in several ways, and its peculiarities have had an impact on the consumer goods industry as well. Whether you’re an investor or entrepreneur, here are three trends to watch...

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5 Mistakes Entrepreneurs Must Avoid

Running your own business is one of the most fulfilling things that you can do in life. Nothing can replace this feeling of freedom and full control. But the road to success is always bumpy. You can learn great things...

Basics of Digital Marketing for Startups

Digital marketing is the most affordable marketing tactic which a bootstrapped, as well as a well-funded startup, can use to reach their target audience for their brand. The successful marketing of your product or...

7 Best Personal Branding Tips for Entrepreneurs

When beginning a new business venture, it may be easy to focus on your company’s brand and completely forget your own. But the days of an invisible founder are long gone. We’ve now entered a time where a highly visible...

How to Build Your Online Reputation

In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter? If you’re a small business owner, chances are that you’re intimately familiar with the concept...

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