The Entrepreneur Africa

The Ugo Monye Story: Scaling up the “tough” Nigerian fashion industry

Ugo Monye takes us through his journey to becoming one of the most popular fashion brands in Nigeria. With the large number of business names being registered with the Corporate Affairs Commission (CAC) on a...

All Posts

10 Characteristics of Successful Entrepreneurs

Do you have the qualities of a successful entrepreneur? Although there is no “one size, fits all” theory for entrepreneurship, a few guidelines may help those with a good idea become successful entrepreneurs...

5 Mistakes Entrepreneurs Must Avoid

Running your own business is one of the most fulfilling things that you can do in life. Nothing can replace this feeling of freedom and full control. But the road to success is always bumpy. You can learn great things...

Basics of Digital Marketing for Startups

Digital marketing is the most affordable marketing tactic which a bootstrapped, as well as a well-funded startup, can use to reach their target audience for their brand. The successful marketing of your product or...

7 Best Personal Branding Tips for Entrepreneurs

When beginning a new business venture, it may be easy to focus on your company’s brand and completely forget your own. But the days of an invisible founder are long gone. We’ve now entered a time where a highly visible...

How to Build Your Online Reputation

In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter? If you’re a small business owner, chances are that you’re intimately familiar with the concept...